What we do

Consito is a sales engine that supports and services companies that want to achieve business success in Eastern Europe. The core of our business is based on two specific units which evolved from the tried and tested art of management consultancy. These two units are sales and marketing outsourcing and sales consultancy. An illustration of our business model can be found below.

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Consultancy

If you already have your own sales and marketing force, and want expert advice on how to approach business in Eastern Europe, take advantage of the know-how of Consito's consultancy unit.

Services we offer:

1. • Business Due Diligence
   • Analysis of companies and business plans
2. • Business Planning
   • Revenue growth plans
   • Country strategies
3. • Regional Expansion
   • Expansion of business into Eastern European markets
   • Setup of subsidiaries or representative offices and legal entities
4. • Channel Strategy
   • Adaptation of the channel strategy of a vendor to local requirements and business plan
   • Expansion of the business by opening up new business channels (retail, reseller direct touch)
5. • Restructuring / Optimisation
   • Analysis of the current organisation with a proposal of a new approach
6. Special Projects
   • Market research projects
   • Market potential analysis
   • Competition analysis
   • Technology analysis
   • Infrastructure projects
   • Analysis of logistics
   • Business process analysis
   • Supplier search

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Lead generation

If you have a hard time identifying potential customers, Consito´s lead generation service can be very helpful for you. All we need is the definition of your target group(s) and we can go right into action. A careful analysis of the market will lead to a long list, which, through close cooperation between you, Consito, and the leads, will be whittled down into a manageable and attractive short list of prospective customers. The entire process is documented and recorded in Consito's Victoria CRM database, leaving a full contact history of the lead, facilitating any further steps. Our lead generation model is illustrated below.

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Sales outsourcing

If you don´t have an active sales and marketing team, but want to expand on or improve your position in the region, we can provide all the service to make that happen. Consito´s specialized outsourcing unit will take all of your concerns and develop and execute a tailor made solution to meet and exceed your needs.

What we offer:

Sales & Marketing

1. Responsibility for sales in countries, regions, business units
   • Telesales
   • Key Account Management
   • Channel Partner Management
2. Sales Back office
   • Order administration
   • Logistics interfacing
   • Reporting
3. Marketing functions
   • Event management
   • Press work
   • Channel partner support
   • Congresses
   • Trade fairs and road shows

Retail channel

• Listings
• Retail sales
• Stand-up trainings for products, technology and sales skills
• Trainings for product benefits and "how to sell"
• Explanation of margin
• Coaching on selling concepts (planograms, margin analysis)
• Sell through analysis

Rack jobbing / Merchandising

• Merchandisers visit the stores once a week
• Shelf clean up
• Implementation of planograms
• Proprietary planogramming software allows tailor made planogramming for specific outlets
• Organisation of RMAs
• Check on status of products (dirty, expired, broken)
• Price checks
• Monitoring of competition
• Stock taking to get basis of current status
• Organisation and refilling of POS material
• Creating replacement orders for needed products
• Report on activity and status of shop and shelve
• Pictures of shelves

Reseller channel

• Sales teams visit reseller and promote the products
• Reseller portal on the web
• Profiling of resellers to better understand "who my customers are". What they buy and why? What other products and services they offer to their customers? What can the vendor do to support the sales activities?
• Analysis of regional spread of reseller base